Hippo, a BloomReach company, debuts as Strong Performer in 2017 Web CMS rating by independent research firm

Hippo, A BloomReach company, today announced its entrance into the Forrester Wave for Web CMS. The analyst firm invited a select group of vendors to participate in its 2017 Forrester Wave evaluation for Web Content Management and has named Hippo as a Strong Performer, stating that “Hippo DX’s API and cloud-first strategy outshines start-up status.”

Forrester evaluated Hippo across 25 core criteria in 3 main categories: current offering, strategy, and market presence. Hippo earned the highest score possible in multiple criteria, including responsive & adaptive design, back-end extensibility, and cloud. Concerning Hippo onDemand, our PaaS cloud solution, Forrester stated that the offering accelerates administration and maintenance and that “the onDemand flavor only broadens digital architect appeal.”

"Hippo recognized early that the transition to data-driven, omnichannel experiences required an open architecture and design, and our strong performance in the 2017 Forrester Wave is a reflection of our growth, innovation and commitment to providing a platform that continually drives success for our customers ," said Jeroen Verberg, GM of the Hippo business unit. "Being recognized for Hippo onDemand, our cloud platform, is a testament to our development team's extraordinary vision, and as we continue to integrate with BloomReach, we look forward to a monumental year for our combined platform."

Hippo’s position as a Strong Performer in the Forrester Wave comes after a year of rapid growth for the company. In 2016, Hippo released its PaaS cloud platform, was recognized for its visionary approach for Web Content Management, and was acquired by BloomReach, a pioneer in data-driven personalization powering digital innovation and revenue acceleration at more than 150 global leaders including Staples, Nordstrom, and Neiman Marcus. On the the recent acquisition, Forrester noted, “In the near future, BloomReach’s data and machine learning may shape a new course with increasingly bleeding-edge marketing scenarios.”

"Hippo's distinction as a strong performer in the Forrester Wave for Web CMS underscores exactly why BloomReach acquired its technology and team," said Raj De Datta, co-founder and CEO of BloomReach. "In today's omnichannel world, driving superior digital experiences across web content requires a flexible, open and intelligent platform, and we couldn't be more proud of Hippo's achievement."

A complimentary copy of The Forrester Wave: Web CMS Q1, 2017 is available from Hippo.

Join Forrester Analyst Mark Grannan for a webinar discussion of the changing DX landscape on February 2nd, 2017: The Future of Digital Experience Platforms.

About Hippo (BloomReach)

Hippo, a BloomReach company, is a visionary in the content management software space. BloomReach is a leader in big-data commerce technology. Together, we are redefining digital experience by engineering the first open and intelligent DX platform, designed to help businesses deliver personalized content that their visitors value in any context and on any device.

With our global network of Certified Partners, we serve a growing number of enterprise customers, such as Neiman Marcus, Bell Aliant, Staples, 1&1 Internet, Williams-Sonoma, Provinzial, Wayfair, REI, the University of Maryland and FC Bayern München. BloomReach is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures.

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About Bloomreach

Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and a diverse set of businesses and organizations around the world. Its flagship product, brX, is an API-first digital experience cloud that combines AI-driven search and merchandising, rich personalization, and next-gen content-as-a-service (CMS) capabilities. brX accelerates conversions, increases revenue, and provides real time insights for business goals. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Puma, Marks & Spencer, HD Supply, and FC Bayern München. Gartner and Forrester have both recognized Bloomreach as a key player in their respective vendor evaluations for Digital Experience Platforms.