BloomReach Positioned as a Visionary in Gartner Magic Quadrant for Digital Experience Platforms
Evaluation based on Completeness of Vision and Ability to Execute
MOUNTAIN VIEW, Calif. -- January 18, 2018 -- BloomReach, Inc., a global provider of personalized digital experiences, announced that it has been acknowledged as a Visionary in the Gartner 2018 Magic Quadrant for Digital Experience Platforms (1). The report is an evolution of the Magic Quadrant for Horizontal Portals. According to the report, “Organizations are looking to use DXPs as they move from web-centric to more pervasive, multichannel digital experiences. This Magic Quadrant will help those responsible for a range of customer-, employee- and partner-facing initiatives find the most suitable vendor for their needs.”
BloomReach has been innovating with its API-first and cloud-first approach. BloomReach DXP is a radically open, extremely versatile and intrinsically intelligent solution that includes BloomReach Experience and the AI-powered BloomReach Personalization.
For BloomReach, a Digital Experience Platform is a API-oriented integrated set of technologies that is optimized to provide all of a business’s audiences (including customers, partners and employees) with consistent, secure, and personalized digital experiences across many digital touchpoints. Organizations use DXPs to build, deploy, and continually improve websites, portals, mobile apps and other digital interactions.
“I believe that this report on Digital Experience Platforms clarifies the market and helps buyers make informed decisions”, says Raj De Datta, CEO and co-founder of BloomReach. “To us, being acknowledged as a Visionary in this Gartner report is a recognition of the strength of our radically open, extremely versatile and intrinsically intelligent platform. We believe that this report showcases our architectural excellence, our extensive integration opportunities and our platform flexibility that allows businesses to deliver highly differentiated digital experiences to their customers.”
BloomReach believes that this is a defining report, offering a comprehensive overview of vendors in the digital experience space and a review of the features, technologies and capabilities that are offered.
The Gartner Magic Quadrant evaluates vendors based on their completeness of vision and their ability to execute. In the Magic Quadrant for Digital Experience Platforms report, Gartner evaluated 21 vendors. Bloomreach was also named a Leader in the Gartner 2017 Magic Quadrant for Web Content Management (2).
A complimentary copy of the Gartner 2018 Magic Quadrant for Digital Experience Platforms report is available for download on the BloomReach website.
(1) Source: Gartner, Inc. “Magic Quadrant for Digital Experience Platforms,” by Jim Murphy, Gene Phifer, Gavin Tay, and Mike Lowndes, January 17, 2018
(2) Source: Gartner, Inc. “Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Jim Murphy, July 26, 2017
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
BloomReach is a Silicon Valley firm that brings businesses the first open and intelligent Digital Experience Platform (DXP). BloomReach drives customer experience to accelerate the path to conversion, increase revenue, and drive customer loyalty.
With applications for content management, site search, page management, SEO optimization and role-based analytics, BloomReach is a central location for all players who drive customer experience to come together and intelligently drive business outcomes. BloomReach’s Web Relevance Engine algorithmically understands content and users, matching demand and intent data from across the web. BloomReach's industry-leading tools unlock the powerful creativity of humans to improve omnichannel customer experiences at scale. Together, human and machine drive millions of dollars of proven incremental sales.
BloomReach's portfolio of customers include: Neiman Marcus, Staples, REI, Mailchimp and NHS. Incorporated in 2009, BloomReach is headquartered in Mountain View, Calif., with offices worldwide and is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures. Learn more: www.bloomreach.com
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Bloomreach software enables highly personalized digital experiences across a wide range of industries, including retail, consumer packaged goods, branded manufacturing, wholesale distribution, B2B manufacturing, travel, financial services, public sector, energy, among others. Its flagship product, Bloomreach Experience (brX), combines AI-driven search, merchandising, and product and content relevance tools with a next-gen API-first ‘headless’ content management capability. BRX accelerates clients’ digital revenue through conversion, relevance and optimization solutions, and provides real time insights to support client’s business objectives. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Guess, Marks & Spencer, HD Supply, and FC Bayern München.