MOUNTAIN VIEW, Calif. -- March 20, 2018 -- BloomReach, Inc., a global leader in personalized digital experiences, today announced that its Experience and Personalization solution is now available on the SAP® App Center, the digital marketplace for SAP partner offerings. BloomReach Experience and Personalization integrates with the SAP Hybris® Commerce solution.
BloomReach Experience and Personalization for SAP Hybris Commerce provides merchandisers and marketers with the tools they need to optimize an existing site running on SAP Hybris Commerce. The powerful and proven BloomReach Personalization machine learning capabilities provide semantic intelligence on top of sites and catalogs running on SAP Hybris Commerce to deliver personalized site search, navigation and product grids. A BloomReach pixel collects the user data from the customers’ website to train the recommendation algorithm and serve out relevant content to the visitor.
The integration of BloomReach Experience and Personalization with SAP Hybris Commerce also allows businesses to leverage the industry leading BloomReach Experience content management system to create unique and relevant digital experiences for their customers across any touchpoint. The BloomReach solution for SAP Hybris Commerce is built on top of the BloomReach Digital Experience Platform (DXP) and integrates with the SAP Hybris Commerce environment.
“The availability of an Experience and Personalization solution for customers using both BloomReach and SAP Hybris Commerce will help brands to up their game when it comes to real engagement with their audience,” said Raj De Datta, CEO and co-founder of BloomReach. “By combining engaging content and truly personalized commerce, businesses will be able to build a personal relationship with their customers that can result in an uplift in revenue and customer retention.”
"With this solution, customers using SAP Hybris Commerce will be able to take advantage of BloomReach's industry leading Experience and Personalization offering in an accelerated fashion,” added Paul Lynch, managing director and AVP of LiveArea EMEA, an SAP Hybris Gold Certified partner that helped BloomReach develop the extension for SAP Hybris Commerce. “We're excited to help launch BloomReach's extension on the SAP App Center," said Lynch. LiveArea is available to help implement this solution offering for customers.
BloomReach DXP is a radically open, extremely versatile and intrinsically intelligent solution that includes BloomReach Experience (a Leader in the Gartner Magic Quadrant for Web Content Management 2017 (1)) and the AI-powered BloomReach Personalization. BloomReach was named a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms 2018 (2).
BloomReach is exhibiting at Shoptalk 2018 in Las Vegas and will demo its Experience and Personalization Solution there.
BloomReach brings businesses the first open and intelligent Digital Experience Platform (DXP). It was named a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms 2018. BloomReach drives customer experience to accelerate the path to conversion, increase revenue, and drive customer loyalty.
With applications for content management, site search, page management, SEO optimization and role-based analytics, BloomReach is a central location for all players who drive customer experience to come together and intelligently drive business outcomes. BloomReach’s Web Relevance Engine algorithmically understands content and users, matching demand and intent data from across the web. BloomReach's industry-leading tools unlock the powerful creativity of humans to improve omnichannel customer experiences at scale. Together, human and machine drive millions of dollars of proven incremental sales.
BloomReach's portfolio of customers include: Neiman Marcus, Staples, REI, Mailchimp and NHS. Incorporated in 2009, BloomReach is headquartered in Mountain View, Calif., with offices worldwide and is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures. Learn more: www.bloomreach.com
LiveArea is an award-winning global commerce services provider. The comprehensive portfolio of capabilities they deliver combines consulting, strategy, design/UX, technology, and digital marketing to bring commerce to life. For more than a decade, emerging businesses and leading brands – including 30+ retailers ranked among the current Internet Retailer 500 – have turned to LiveArea to grow and transform their B2C and B2B commerce channels. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business. An extensive network of ecosystem partners includes leading commerce platform providers along with an array of solution partners. LiveArea, a PFSweb Inc. business unit, has offices in Dallas, Seattle, New York City, Raleigh, London, Sofia, and Bangalore. For more information, visit www.liveareacx.com.
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(1) Source: Gartner, Inc. “Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Jim Murphy, July 26, 2017
(2) Source: Gartner, Inc. “Magic Quadrant for Digital Experience Platforms,” by Jim Murphy, Gene Phifer, Gavin Tay, and Mike Lowndes, January 17, 2018