BloomReach launches DXP for Commerce so enterprises can beat Amazon
New solution delivers implementation velocity, merchandising agility and superior e-commerce outcomes
MOUNTAIN VIEW / COLOGNE, GERMANY September 12, 2018 -- BloomReach, Inc., the Digital Experience Platform company, has now begun arming enterprises with a superior weapon in their battle against the Amazons of the e-commerce world. Today at the DMEXCO trade show in Cologne, BloomReach launched their DXP for Commerce that gives retailers, brands, distributors and manufacturers the ability to quickly offer a highly relevant and personalized digital experience. They can enhance their commerce environment with AI-powered search, intelligent merchandising, and highly agile content management. The DXP for Commerce keeps customers engaged, increases revenue per visit, and drives customer loyalty. It also integrates with leading commerce platforms to form a complete e-commerce solution.
"These are scary times for both B2B and B2C enterprises," said Raj De Datta, co founder and CEO of BloomReach. "Amazon, Alibaba and other disruptors pose an existential threat to their business. Historically, executives have looked to a commerce-led architecture to compete. These architectures, however, don’t provide the velocity needed to beat the Amazons of the world. The answer is a move from monolithic e-commerce platforms to microservices-based architectures that empower not just the web, but all digital touchpoints. This provides a twofold benefit: more control over the customer experience, now highly personalized, and the ability to innovate quickly. Our new DXP for Commerce is designed to offer all this and more as well as on top of existing platforms and integrating with legacy systems."
"Traditional commerce platforms don’t handle content management well, nor do they meet 2018 expectations for site search and digital merchandising," said Patrick Finn, Head of Global Channels at BloomReach. "Surmounting these challenges requires an experience-led platform with the trifecta of a super CMS, AI-driven search, and an open architecture to build quickly and get to business outcomes. At BloomReach, we’re delivering that with DXP for Commerce and bringing it to market with a world-class set of partners."
“We are seeing major demand for a new approach to commerce-enabled digital experiences globally across industries,” said Dirk Hoerig, founder and CEO of commercetools, a leading cloud-based commerce platform provider. “Brands want to experiment with new channels and business models, but all-in-one content and commerce platforms stifle agility and innovation. Our headless, API-based approach makes it easy for brands to create powerful digital experiences that can also deliver optimum shopping experiences with platforms like BloomReach’s DXP for Commerce.”
Besides commercetools, who are exhibiting alongside BloomReach at the DMEXCO trade show in Cologne, the DXP for Commerce integrates with commerce platforms from Elastic Path, SAP Commerce Cloud, Skava, Symphony and others.
BloomReach has lined up a global ecosystem of first class digital agency and system integration partners to help businesses implement the integrated offering. These include Accenture Interactive, Authentic, Avionos, Dept, diva-e, Gorilla, Incentro, Object Edge, Osudio, SapientRazorfish, Shift7 Digital, Valtech, XumaK, and Zaelab.
"Delivering engaging digital experiences is essential", said Brian Grady, CEO of Gorilla. "The Bloomreach DXP for Commerce enables us to create differentiated solutions for our clients that can be fully integrated with the leading digital commerce platforms."
Victor Terpstra, CCO at Osudio: ”BloomReach DXP for Commerce adds true value to existing commerce solutions: by applying AI in on-site search and online merchandising tools, online retailers can create a significant revenue uplift whereas brands can add stories to their products by combining BloomReach CMS capabilities with existing commerce implementations."
Bloomreach software enables highly personalized digital experiences across a wide range of industries, including retail, consumer packaged goods, branded manufacturing, wholesale distribution, B2B manufacturing, travel, financial services, public sector, energy, among others. Its flagship product, Bloomreach Experience (brX), combines AI-driven search, merchandising, and product and content relevance tools with a next-gen API-first ‘headless’ content management capability. BRX accelerates clients’ digital revenue through conversion, relevance and optimization solutions, and provides real time insights to support client’s business objectives. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Guess, Marks & Spencer, HD Supply, and FC Bayern München.