MOUNTAIN VIEW/AMSTERDAM -- November 8, 2018 -- BloomReach, Inc., the Digital Experience Platform company, is showcasing the future of digital experience at brConnect Amsterdam on November 15, which will be its biggest community event to date. Over 600 industry leaders from all over Europe and beyond gather in the famous Johan Cruijff ArenA for a day of inspiration, knowledge sharing and connecting.
brConnect will be kicked off by BloomReach CEO and Co-Founder Raj de Datta who will explain in his keynote how businesses can win in the experience era: "Business leaders have to stop thinking of digital as a channel. Digital is everything and everywhere. In the experience era, it's about putting your whole business online and for that you need to be able to innovate quickly. The monolithic platforms of the past don't deliver this speed of innovation. To the contrary, they slow you down. The future belongs to flexible, API-led, microservices based architectures that are built for rapid innovation at scale, leveraging the power of AI and machine learning."
After De Datta's keynote, Gartner analyst Mick MacComasceigh will take the stage to talk about digital experience orchestration and how DX platforms fulfil the promise of human interactions performed digitally. Thought leader and internationally renowned keynote speaker Steven van Belleghem will thereafter take the audience on a journey to the world of modern customer relationships and explain how to win customers in a world of AI, bots and automation - in a clever, enthusiastic and inspiring way.
brConnect Amsterdam will also set the stage for a number of forward thinking BloomReach customers to share their view on the future of digital experience. German football club FC Bayern Munich will talk about their unique approach to digital fan engagement and innovation. Halfords, the UK's leading retailer of motoring and cycling products, will explain how they are transforming their business and why AI-powered Search and Merchandising is the power couple that is driving advanced digital experiences. GrandVision, a global leader in optical & eyecare retailing with 30 different retail brands in 44 countries, will share insights into how this multi-country multi-brand retail organization is driving digital and omnichannel transformation at scale, while keeping a sharp focus on customer experience.
"brConnect is first and foremost a community conference", said BloomReach CMO David Hurwitz. "This means that our customers, partners and developer community are the VIPs of the day. They will not only be empowered with the latest product updates but also acknowledged with the brAwards we are handing out. At brConnect Amsterdam we will award a total of five outstanding customers and five high performing partners, along with the most valuable participant (MVP) of our community."
brConnect Amsterdam is supported by global sponsors Authentic, Elastic Path, Skava and commercetools. These global sponsors also supported brConnect San Francisco a few weeks ago. Regional sponsors for Amsterdam include Ordina, theFactor.e, Osudio, Crossphase, SAP CX, Indivirtual, Incentro and Dept.