SAN FRANCISCO -- April 9, 2019 -- Bloomreach Connect, the Digital Experience Conference for the DX community in general and the Bloomreach community in particular, returns to San Francisco on June 12-13. Building on last year’s sold-out event, brConnect 2019 will showcase how businesses can outperform their competition in terms of experience by leveraging the power of artificial intelligence. Visionary Bloomreach customers, including power tool manufacturer Bosch, international fashion brand Desigual and B2B retailer HDSupply, will take the stage to share insights on their digital experience projects.
Best-selling author Joe Pine will be the keynote speaker at this year's event. The co-author of The Experience Economy is an internationally acclaimed author, speaker, and management advisor. Since revolutionizing the way we approach and think about business with The Experience Economy, Pine has been at the forefront of business strategy as a thought leader and has addressed both the World Economic Forum and the original TED conference. At brConnect he will share important new dimensions and imperatives for companies to consider when evaluating their experience initiatives.
"The Experience Economy has become interconnected with the Software Era over the past decade, meaning that the creation of engaging, relevant, and customized experiences now increasingly depends on the use of digital experience technologies, such as AI,” said Joe Pine. "The brands that seize this opportunity will be the ones that stage the most engaging experiences (online and offline) and therefore beat their competitors in terms of customer engagement, brand advocacy, and ultimately, business outcomes. They will be the brands that thrive in today’s competitive landscape."
"Commerce businesses have arrived at a turning point where it's imperative to change from old-school transaction-led experiences towards experience-led commerce where the shopping aspect seamlessly blends into an engaging overall brand experience,'' said Raj De Datta, CEO and co-founder of Bloomreach. "This paradigm shift implies a whole new technological approach with an experience platform as the central architectural hub that ties content, customer data, product information, pricing and transactional functionalities together."
brConnect will showcase this new wave in online commerce. Multiple side tracks with a focus on either business leaders, tech leaders, merchandisers or marketers will provide in depth knowledge for these specific audiences. The event will be held in The Midway in downtown San Francisco.
For more information and tickets see: https://events.bloomreach.com/connect/san-francisco