Inter Milan, Virgin Experience Days, ING and others take the stage at Bloomreach Connect on October 29 in Amsterdam
Innovative brands share their digital strategy with the digital experience community
AMSTERDAM -- September 24, 2019 -- Bloomreach Connect, the Digital Experience Conference for the Bloomreach community and other DX practitioners, returns to Amsterdam on October 29. Leading businesses such as football club Inter Milan, financial services innovator ING bank, experience gift pioneer Virgin Experience Days, and others will be presenting how they are transforming their digital experiences in the famous Muziekgebouw in Amsterdam.
This year's keynote will be delivered by ING. This innovative Dutch bank has successfully used a digital first strategy to expand their business into other European countries, offering modern banking options to a rapidly growing number of consumers in countries like Spain, France and Germany via highly usable and personal digital experiences. Yzelle Viljoen, Head of Public Web at ING-DiBa, the German branch of ING, will take the stage to explain how they are leveraging a modern, API-first architecture to connect with their customers wherever and however they like.
Other speakers include Travis Perkins, the UK's largest provider of building materials and home improvement products, GrandVision, a global optical retailing giant that is represented with 30+ brands in 44 countries, Swiss based natural cosmetics and pharmaceuticals innovator Weleda, and the UK's leading weather data provider The Met Office that provides forecasts and reports on everything from daily regional weather fluctuations to global climate change to millions of people in the UK and beyond.
"Any business that wants to stay relevant to its audience today, be it in B2B or B2C, has to rethink its digital strategy to keep up with technology trends and changing customer behaviour," said Bloomreach CEO and co-founder Raj De Datta. "At Bloomreach Connect, we will showcase how businesses can drive innovation and agility by adapting new, modern and scalable solutions that are based on APIs and microservices. This way they can dramatically improve their customer experience, in many cases even without a complete IT overhaul."
The full programme and speaker line-up as well as pricing and ticketing options can be found on the event website at: https://events.bloomreach.com/connect/amsterdam
Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and a diverse set of businesses and organizations around the world. Its flagship product, brX, is an API-first digital experience cloud that combines AI-driven search and merchandising, rich personalization, and next-gen content-as-a-service (CMS) capabilities. brX accelerates conversions, increases revenue, and provides real time insights for business goals. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Puma, Marks & Spencer, HD Supply, and FC Bayern München. Leading analyst firms have recognized Bloomreach as a key player in their vendor evaluations for Digital Experience Platforms.