Bloomreach named only Visionary vendor in 2020 Gartner Magic Quadrant for Digital Experience Platforms

MOUNTAIN VIEW, Calif. -- February 5, 2020 -- Bloomreach, a leading digital customer and commerce experience software provider, today announced that it has been acknowledged as a Visionary in the Gartner 2020 Magic Quadrant for Digital Experience Platforms (1). Out of 14 DXP vendors evaluated by Gartner this year, Bloomreach is the only vendor named a Visionary.

“Being seen as a visionary by Gartner fully aligns with how we see Bloomreach in the market as well,” said Brian Walker, Chief Strategy Officer of Bloomreach. “We have a unique focus on Commerce Experience. This is a fast changing and evolving market, and focus is key to enabling our clients to realize real business benefits across a wide range of B2C and B2B verticals and take advantage of our visionary solution.”

Bloomreach Experience (brX) is a cloud-based digital experience solution purpose built for digital commerce. It combines a highly-tuned AI, new easy-to-use experience management tools, and a modern API-first SaaS architecture to uniquely meet the requirements of enterprises that need to grow and optimize their digital commerce businesses. As an API-oriented ‘headless’ experience solution, brX enables clients to deliver relevant, contextual, and consistent product and content experiences to their customers across all the sites, apps, and other touchpoints they interact with.

The Gartner Magic Quadrant evaluates vendors that meet Gartner’s inclusion criteria for the DXP market based on completeness of vision and ability to execute. The report is intended to aid selection decisions about vendors and products. A complimentary copy of the Gartner 2020 Magic Quadrant for Digital Experience Platforms report is available for download on the Bloomreach website.

1) Source: Gartner, Inc. “Magic Quadrant for Digital Experience Platforms,” by Irina Guseva, Gene Phifer and Mike Lowndes, January 29, 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Bloomreach

Bloomreach is the leader in Commerce Experience™ — empowering brands to deliver customer journeys so personalized, they feel like magic. Bloomreach Experience, the digital experience platform built for commerce, includes three pillars: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI-optimization, enabling measurable digital commerce experiences that drive real results. Bloomreach serves over 700 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer, and powers over $250 billion in commerce annually. For more information, visit

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