BloomReach Acquires Hippo to Build First Open and Intelligent Digital Experience PlatformBloomReach, Inc., the leading commerce personalization platform, today announced a strategic acquisition of leading web content management company Hippo, B.V. The Hippo digital experience and performance platform is a content management system that helps businesses understand all visitors - anonymous or known - to deliver the right content at the right time on any channel or touch point.
Bloomreach software enables highly personalized digital experiences for enterprises around the world. Bloomreach’s flagship product, Bloomreach Experience (BRX), combines AI-driven search and merchandising tools with a next-gen content management system (CMS). BRX accelerates conversions, increases revenue, and provides real time insights for business goals.
Retailers, brands, distributors, manufacturers and other enterprises use Bloomreach software to deliver seamless experiences at scale.
Recognized by leading analyst firms, Bloomreach is a Leader in the Gartner Magic Quadrant for Web Content Management (WCM), a Strong Performer in the Forrester Wave for WCM, and a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXP).
With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS Digital. Founded in 2009, Bloomreach is headquartered in Silicon Valley and Amsterdam, with offices worldwide.