Hippo, a BloomReach company, debuts as Strong Performer in 2017 Web CMS rating by independent research firmHippo, A BloomReach company, today announced its entrance into the Forrester Wave for Web CMS. The analyst firm invited a select group of vendors to participate in its 2017 Forrester Wave evaluation for Web Content Management and has named Hippo as a Strong Performer, stating that “Hippo DX’s API and cloud-first strategy outshines start-up status.”
BloomReach Acquires Hippo to Build First Open and Intelligent Digital Experience PlatformBloomReach, Inc., the leading commerce personalization platform, today announced a strategic acquisition of leading web content management company Hippo, B.V. The Hippo digital experience and performance platform is a content management system that helps businesses understand all visitors - anonymous or known - to deliver the right content at the right time on any channel or touch point.
Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and a diverse set of businesses and organizations around the world. Its flagship product, brX, is an API-first digital experience cloud that combines AI-driven search and merchandising, rich personalization, and next-gen content-as-a-service (CMS) capabilities. brX accelerates conversions, increases revenue, and provides real time insights for business goals. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Puma, Marks & Spencer, HD Supply, and FC Bayern München. Leading analyst firms have recognized Bloomreach as a key player in their vendor evaluations for Digital Experience Platforms.