Hippo, a BloomReach company, debuts as Strong Performer in 2017 Web CMS rating by independent research firmHippo, A BloomReach company, today announced its entrance into the Forrester Wave for Web CMS. The analyst firm invited a select group of vendors to participate in its 2017 Forrester Wave evaluation for Web Content Management and has named Hippo as a Strong Performer, stating that “Hippo DX’s API and cloud-first strategy outshines start-up status.”
BloomReach Acquires Hippo to Build First Open and Intelligent Digital Experience PlatformBloomReach, Inc., the leading commerce personalization platform, today announced a strategic acquisition of leading web content management company Hippo, B.V. The Hippo digital experience and performance platform is a content management system that helps businesses understand all visitors - anonymous or known - to deliver the right content at the right time on any channel or touch point.
Bloomreach software enables highly personalized digital experiences across a wide range of industries, including retail, consumer packaged goods, branded manufacturing, wholesale distribution, B2B manufacturing, travel, financial services, public sector, energy, among others. Its flagship product, Bloomreach Experience (brX), combines AI-driven search, merchandising, and product and content relevance tools with a next-gen API-first ‘headless’ content management capability. BRX accelerates clients’ digital revenue through conversion, relevance and optimization solutions, and provides real time insights to support client’s business objectives. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Guess, Marks & Spencer, HD Supply, and FC Bayern München.